{"store":{"baseInfo":{"podcastTitle":"2 Minutes 2 Midnight","slug":"twominutestomidnight","podcastDescription":"2 Minutes 2 Midnight is a global podcast for a global problem. We will explore themes around climate change and sustainability. Follow us on Twitter and Instagram @2minutes2midnightpodcast for the latest updates on the show.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/7158648/Logo.png","podcastShareLogo":null,"podcastUrl":"https://twominutestomidnight.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/twominutestomidnight/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-qakcy-6d3b78","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":11,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"twominutestomidnight","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-qakcy-6d3b78-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftwominutestomidnight.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog7158648%26podcastIdTag%3Dqakcy&dfl=https%3A%2F%2Ftwominutestomidnight.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/3jzjGNtMoSJx","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-3jzazDIMoSJx","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2020 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=UA-5072465-3","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'UA-5072465-3',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":false,"sectionMaxCount":10,"enableEditorLink":false,"enableEditCookiesNotice":false,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://twominutestomidnight.podbean.com","apiCommonParams":{"t":"66830f18","clientSignature":"91aa1cd51e2b70fbacfa7f80503957c5","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb13966287-5w492","episode":{"id":"pb13966287","idTag":"5w492","title":"Episode 4: cashing in on climate change","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7158648/hello_world_4__300x300.png","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7158648/hello_world_4_.png","previewContent":null,"content":"

In Episode 4, Ayushi and Julia try and decode some of the branding and PR strategies are now focusing on sounding more ‘green’. But is sounding more green the same as being better for Earth?

","publishTimestamp":1583058480,"duration":1054,"mediaUrl":"https://mcdn.podbean.com/mf/web/hzqbg5/Episode4_mixdown_V1.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-5w492-d51bcf","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-5w492-d51bcf","transcriptUrl":null,"permalink":"/e/episode-4-cashing-in-on-climate-change/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PBD51BCF5W492","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":29,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-5w492-d51bcf","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1"},"episode":{"id":"pb13966287","idTag":"5w492","title":"Episode 4: cashing in on climate change","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7158648/hello_world_4__300x300.png","shareLogo":null,"largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog7158648/hello_world_4_.png","previewContent":null,"content":"

In Episode 4, Ayushi and Julia try and decode some of the branding and PR strategies are now focusing on sounding more ‘green’. But is sounding more green the same as being better for Earth?

Episode 4: cashing in on climate change

Comments (0)